2019-2020 Academic Catalog & Student Handbooks 
    
    Dec 09, 2019  
2019-2020 Academic Catalog & Student Handbooks
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MKT 425 Advanced Marketing Strategies and Planning


Credit, three hours.
Learn best practices in developing and writing a comprehensive marketing plan.  Examine how marketing plans change with the life cycle or market conditions of a product or service.  Develop a model marketing plan that includes an analysis of competition, pricing, promotion, distribution and the value proposition.  Special emphasis is placed on adopting and maintaining a customer focus when creating marketing plans. Prerequisite(s): MKT 311 , MKT 314 , and MKT 315 .  (WI)



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