MKT 425 Advanced Marketing Strategies and Planning

Credit, three hours.
Learn best practices in developing and writing a comprehensive marketing plan. Examine how marketing plans change with the life cycle or market conditions of a product or service. Develop a model marketing plan that includes an analysis of competition, pricing, promotion, distribution and the value proposition. Special emphasis is placed on adopting and maintaining a customer focus when creating marketing plans. Prerequisite(s): MKT 311, MKT 314, and MKT 315. (WI)