2019-2020 Academic Catalog & Student Handbooks 
    
    Jan 18, 2020  
2019-2020 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

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MKT 315 Consumer Behavior


Credit, three hours.
A study of how marketing managers can apply knowledge of the consumer decision process to market analysis, target-market selection, and marketing strategy formulation. Prerequisite(s): MKT 311 .



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