2019-2020 Academic Catalog & Student Handbooks 
    
    Dec 09, 2019  
2019-2020 Academic Catalog & Student Handbooks
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MKT 314 Marketing Communication


Credit, three hours.
The study of issues involved in establishing and managing an effective Integrated Marketing Communications program. The integrated approach of this course blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. Prerequisite(s): MKT 311 .



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