2019-2020 Academic Catalog & Student Handbooks 
    
    Jan 18, 2020  
2019-2020 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

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MKT 515 Consumer Behavior


Credit, three hours.
Provides An Examination Of The Personal, Social, And Situational Determinants Of Consumer Behavior With Emphasis On Their Significance To The Development Of Marketing Strategy. Prerequisite(s): MKT 311 .



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