2019-2020 Academic Catalog & Student Handbooks 
    
    Aug 14, 2020  
2019-2020 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

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MKT 517 Marketing Administration


Credit, three hours.
Presents An Analysis Of The Marketing Management Decision Process, With Particular Emphasis On Market Opportunity Analysis, Strategy Development Planning, And Integration With Corporate Strategy. It Integrates All The Marketing Functions Through The Use Of The Case Method. Prerequisite(s): MKT 311 .



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