2019-2020 Academic Catalog & Student Handbooks 
    
    Dec 09, 2019  
2019-2020 Academic Catalog & Student Handbooks
[Add to Portfolio]

MKT 517 Marketing Administration


Credit, three hours.
Presents An Analysis Of The Marketing Management Decision Process, With Particular Emphasis On Market Opportunity Analysis, Strategy Development Planning, And Integration With Corporate Strategy. It Integrates All The Marketing Functions Through The Use Of The Case Method. Prerequisite(s): MKT 311 .



[Add to Portfolio]