2019-2020 Academic Catalog & Student Handbooks 
    
    Feb 21, 2020  
2019-2020 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

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MKT 416 Marketing Research


Credit, three hours.
The application of the scientific method to the solution of marketing problems. Includes the process of determining problems, collecting data, tabulating data, and interpreting findings. Prerequisite(s): MKT 311  and MA 211 .



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