2019-2020 Academic Catalog & Student Handbooks 
    
    Apr 23, 2024  
2019-2020 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

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COM 420 Principles of Advertising


Credit, three hours.
Comprehensive survey of the means of creating, developing, and managing advertising messages. Principles, theories, and analysis of positive and effective advertising for client promotion.



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