2019-2020 Academic Catalog & Student Handbooks 
    
    Jan 13, 2025  
HELP
2019-2020 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

BBA 311 Principles of Marketing

Credit, three hours.
A fundamental study of marketing strategy. The course emphasizes market analysis, product, price, distribution channels, and promotion. Prerequisite(s): BBA 202 .


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  Calendar for 2019-2020
  Overview of the University
  Undergraduate Admission
  Financial Aid
  Financial Information
  Undergraduate Academic Information
  General Education Requirements

  Programs of Study
  College of Arts and Sciences
  College of Health Professions
  UM Global
  Alabama School of the Arts
  School of Business
  School of Christian Studies
  School of Education
  Graduate Programs
  Global Engagement Office
  Course Descriptions

  Student Handbooks
  Megginson Awards
  Board of Trustees
  Board of Regents
  Administrative Officers and Staff
  Faculty
  Campus Map
  2019-2020 Tuition and Fees Trad Undg
  2019-2020 Tuition and Fees PostTrad Undg
  2019-2020 Tuition and Fees Graduate
  University Student Handbook 2019-2020
  Alabama School of the Arts Handbook 2019-2020
  Alabama School of the Arts Graduate Handbook 2019-2020
  School of Education Undergraduate Handbook 2019-2020
  School of Education Graduate Handbook 2019-2020
  School of Nursing Undergraduate Handbook 2019-2020
  School of Nursing Graduate Handbook 2019-2020
  My Portfolio