2019-2020 Academic Catalog & Student Handbooks 
    
    Jun 19, 2024  
2019-2020 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

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BBA 311 Principles of Marketing


Credit, three hours.
A fundamental study of marketing strategy. The course emphasizes market analysis, product, price, distribution channels, and promotion. Prerequisite(s): BBA 202 .



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