Integrated Marketing Communications, Integrated with the Master of Business Administration (M.B.A.) Program

Print Degree Planner (opens a new window) |

University Core and General Education Electives

University of Mobile’s undergraduate program is comprised of the College of Arts and Sciences, College of Health Professions, Alabama School of the Arts, Grace Pilot School of Business, and School of Education. All University of Mobile undergraduate students are required to complete certain basic courses that apply uniformly to the Bachelor of Arts degree, the Bachelor of Fine Arts degree, the Bachelor of Science degree, the Bachelor of Science in Nursing, and the Bachelor of Music degree unless otherwise noted. These are identified as basic course (general education) requirements.

Requirements (Please see NOTES section below)

UNIVERSITY CORE (28 SEMESTER HOURS)

ENGLISH (6 semester hours)
EN 101 Effective English (WI)
EN 102 Effective English
LITERATURE (3 semester hours)
EN 201 The Literary Tradition
EN 202 The Literary Tradition
CHRISTIAN STUDIES (6 semester hours)
CST 101 Introduction to the Bible or
CST 110 Introduction to Christian Worldview AND
CST 301 History of Christian Thought (WI), or
CST 321 Mission and Message of Jesus (WI)
SPEECH OR PHILOSOPHY (3 semester hours)
COM 101 Basic Public Speaking (OC) or
PY 101 Introduction to Philosophy (OC)
HISTORY (3 semester hours) from among the following:
HI 101 Western Civilization
HI 102 Western Civilization
HI 103 World History
HI 104 World History
HI 201 History of The United States
HI 202 History of The United States
LABORATORY SCIENCE (4 semester hours) from among the following:
BIO 101 Introduction to Biology
BIO 210 Introduction to Biotechnology
BIO 214 Introduction to Nutrition
BIO 215 Introduction to Food Science
CH 110 Introduction to Chemistry
ES 101 Introduction to Geology
ES 103 Basic Meteorology
ES 105 Environmental Science
ES 107 Natural Disasters and Hazards
MAR 103 Introduction to Marine Science
PH 101 Physical Science
MATHEMATICS (3 semester hours) from among the following:
MA 102 Elementary Algebra
MA 107 Structure of Mathematics
MA 110 Intermediate Algebra
MA 112 Precalculus Algebra
MA 211 Elementary Statistics
GENERAL EDUCATION ELECTIVES (18 semester hours)

No more than two courses in any one of the following disciplines:

ART
AR 201 Art Appreciation
CHRISTIAN STUDIES
CST 201 Introduction to the Old Testament I
CST 202 Introduction to the New Testament I
CST 211 Introduction to the Old Testament II
CST 212 Introduction to the New Testament II
ECONOMICS
EC 201 Principles of Macroeconomics
EC 202 Principles of Microeconomics
FINANCE
FI 200 Personal Finance
HISTORY–courses listed above
LITERATURE–courses listed above

OR
EN 221 Introduction to British Literature I
EN 222 Introduction to British Literature II
EN 230 Introduction to American Literature
MATHEMATICS–courses listed above
MUSIC
MU 111 Music Appreciation
PHILOSOPHY–PY 101 (above)

OR
PY 201 Classical Philosophy
PY 202 Medieval Philosophy
PY 203 Modern Philosophy
POLITICS AND LAW
PL 110 Introduction to American Politics
PL 115 World Politics
PL 201 Political Theory
PL 205 Introduction to Criminal Justice
PSYCHOLOGY
PSY 201 Introduction to Psychology
SCIENCE–courses listed above
SOCIOLOGY
SA 202 Introduction to Sociology
SA 203 Modern Social Problems
FRENCH
FR 101 Elementary French I
FR 102 Elementary French II
FR 201 Intermediate French I
FR 202 Intermediate French II
FR 301 Advanced French Composition & Conversation I
FR 302 Advanced French Composition & Conversation II
FR 311 Introduction to France through History
FR 312 Introduction to French Literature and Culture
GREEK
GK 201 New Testament Greek 1
GK 202 New Testament Greek 2
GK 301 New Testament Greek Exegesis
GK 302 New Testament & Septuagint Greek Exegesis
HEBREW
HEB 201 Biblical Hebrew 1
HEB 202 Biblical Hebrew 2
HEB 301 Hebrew Bible Exegesis
HEB 302 Biblical Aramaic in the Hebrew Bible
SPANISH
SP 101 Elementary Spanish I
SP 102 Elementary Spanish II
SP 201 Intermediate Spanish I
SP 202 Intermediate Spanish II
SP 301 Advanced Spanish Composition and Conversation I
SP 302 Advanced Spanish Composition and Conversation II
SP 311 Introduction to Spain and Latin America Through History
SP 312 Intro to Spanish Literature and Culture
TOTAL CORE AND GEN ED 46 HOURS

*Notes:

Consult with your College/School advisor for specific and/or additional requirements relating to general education courses. For example, COM 101 is required for business, Christian studies, and education majors and teacher certification students. MA 110 is required for all majors in the School of Business. Education majors and teacher certification students have very specific requirements, particularly regarding English, Mathematics, History, and Laboratory Sciences.
UM 101 University of Mobile 101 (1 semester hour) is required for new freshmen and transfer students.
Students earning a Bachelor of Arts degree must also complete twelve semester hours of a foreign language. See specific requirements in the World Languages section of the catalog.
Students earning a Bachelor of Fine Arts degree in Performance must also complete six semester hours of a foreign language.
Students earning a Bachelor of Fine Arts degree in Studio Art, or Graphic Design must also complete six semester hours of a foreign language.
Students earning a Bachelor of Fine Arts degree in English, Creative Writing must also complete twelve semester hours of a foreign language.
Students earning a Bachelor of Science degree in Management must also complete PSY 201 . Students earning a Bachelor of Science degree in Marketing must also complete AR 226 .

Integrated Programs

The integrated program consists of an undergraduate major complemented with graduate hours taken in the University of Mobile’s Master of Business Administration (M.B.A.) program. Students completing the integrated program will be awarded Bachelor of Science and Master of Business Administration degrees simultaneously. Students must complete the application process, be recommended by their advisors, and be accepted into University of Mobile’s Graduate Program before any graduate-level courses may be taken.

Common Professional Component for Integrated Programs

All School of Business majors* must take EC 201, EC 202 and MA 110, MA 211 as part of their University Core Requirements. (*CIS integrated program majors must also complete the business core)
AC 241 Principles of Accounting I
AC 242 Principles of Accounting II
BA 151 Introduction to Business
BA 319 Business Analytics
BA 336 Business and Technical Writing
BA 353 Business Law
BA 460 Business Senior Seminar
CIS 101 Microcomputer Applications
CIS 301 Information Management
EC 201 Principles of Macroeconomics
EC 202 Principles of Microeconomics
FI 330 Principles of Finance
MKT 311 Principles of Marketing
MA 211 Elementary Statistics
MGT 321 Principles of Management

In Addition

In addition, students must take

Common Professional Courses at Graduate Level

Graduate Courses

Hours to Degree

150 hours are needed to graduate in the Integrated Program with the Bachelor of Science in Integrated Marketing Communications and the Master of Business Administration degrees.