The purpose of the Department of Business Administration is to provide traditional students with the knowledge and capability to develop successful careers in one of four key areas of business: 1) finance, 2) global business, 3) management, or 4) marketing. Additionally, the department provides preparation for future graduate studies.

The Department of Business Administration offers a major in business administration with four concentrations: finance, global business, management, and marketing. Minors are also available in finance, general business, management, and marketing within this department.

Students majoring in Business Administration must complete the University’s basic course requirements; BA 460 ; and the School of Business common professional component: AC 241 , AC 242 ; BA 151 , BA 319 , BA 336 /EN 336 ; BA 353 , BA 430 , BA 454 ; CIS 101 , CIS 301 ; EC 201 , EC 202 ; FI 330 ; MGT 321 , MGT 426 ; MKT 311 , and MA 110 , MA 211 . All majors must complete the writing intensive (WI) requirements as specified in the Scholastic Standards section of this catalog. See Course Descriptions  for courses designated as writing intensive. Course requirements for each of the four concentrations in this major are discussed within each section. A minor is not required in the business administration major.

Students majoring in business administration who desire to obtain the Master of Business Administration degree (MBA) from the University of Mobile may opt to follow the accelerated program to the MBA. This program allows for four undergraduate courses in the common professional component (BA 430 , BA 454 , CIS 301 , and MGT 426 ) to be taken at the graduate level (BA 530 , BA 554 , CIS 563 , and MGT 526 ), along with the remainder of the requirements of the specific concentration for the business administration major as explained in the following pages and the specific requirements of the MBA program as set forth in the graduate section of the catalog. Students in the accelerated program graduate with a B.S. degree in business administration (in one of the five concentrations) and a Master of Business Administration degree, usually within five years.

Finance Concentration (FI)

Students concentrating in finance will be exposed to problem solving, analysis, and decision making in this field, providing for entry-level skills for employment in business firms, governmental agencies, and non-profit organizations.

Global Business Concentration

The concentration in global business is designed to prepare students for entry into a challenging and increasingly interdependent global environment. Challenges and opportunities exist in firms engaged in international trade, in banks, investment houses and other financial institutions with international departments, in corporations with overseas operations, in governments, in religious institutions, and in many other private, public, and non-profit organizations.

Management Concentration (MGT)

The management concentration seeks to develop in students the ability to think and act as executives. The program provides a broad range of knowledge and skills necessary to manage any business or organization. Students concentrating in management often aspire to start their own businesses, manage family businesses, or enter management training programs with major corporations upon graduation. Students are prepared for entry-level managerial positions in for-profit and not-for-profit organizations as well as in the public sector.

Marketing Concentration (MKT)

The marketing concentration provides a general preparation in strategic marketing management including understanding consumer behavior for designing and managing marketing strategy to satisfy the needs and wants of target markets through appropriate product, service, promotion, distribution, and pricing design in business, nonprofit, and public sectors.

Programs

• Bachelor of Business Administration, B.B.A.
• Business Administration, Finance Concentration, B.S.
• Business Administration, Global Business Concentration, B.S.
• Business Administration, Management Concentration, B.S.
• Business Administration, Marketing Concentration, B.S.

• Finance Minor
• General Business Minor
• Management Minor
• Marketing Minor

Courses

• MKT 315 Consumer Behavior
• MKT 331 Internships
• MKT 332 Internship
• MKT 416 Marketing Research
• MKT 418 Marketing Management for Non-Profit Organizations
• MKT 431 Independent Study
• MKT 432 Independent Study
• MKT 497 Study in Selected Topics
• MKT 498 Study in Selected Topics
• MKT 515 Consumer Behavior
• MKT 517 Marketing Administration