2013-2014 Undergraduate & Graduate Catalog & Student Handbook 
    
    Nov 23, 2024  
HELP
2013-2014 Undergraduate & Graduate Catalog & Student Handbook [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKT 311 Principles of Marketing

A fundamental study of marketing strategy. The course emphasizes market analysis, product, price, distribution channels, and promotion. This course is a prerequisite for all other marketing courses. Prerequisite(s): EC 202 . Credit, three hours.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  Calendar for 2013-2014
  Overview of the University
  Undergraduate Admission
  Financial Aid
  Financial Information
  Undergraduate Academic Information
  Undergraduate Academic Programs
  General Education (Basic Course) Requirements

  College of Arts and Sciences
  School of Business
  School of Christian Ministries
  School of Education
  School of Music
  School of Nursing
  School of Worship Leadership
  Center for Adult Programs
  Graduate Programs
  Course Descriptions

  Student Handbook 2012-2014
  Megginson Awards
  Board of Trustees
  Board of Regents
  Administrative Officers and Staff
  Faculty
  Campus Map
  My Portfolio