2021-2022 Academic Catalog & Student Handbooks 
    
    May 25, 2024  
2021-2022 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

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MKT 421 Digital Marketing and Social Media Analytics


Credit, three hours.
Digital marketing and social media have reshaped the field of marketing.  This course focuses on the framelwork fo digital strategies, campaign measurements, and optimization of strategies for the digital age. Prerequisite(s): MA 211 , BA 319  , and MKT 311  



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