2021-2022 Academic Catalog & Student Handbooks 
    
    Mar 28, 2024  
2021-2022 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

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MKT 515 Consumer Behavior


Credit, three hours.
Provides An Examination Of The Personal, Social, And Situational Determinants Of Consumer Behavior With Emphasis On Their Significance To The Development Of Marketing Strategy. Prerequisite(s): MKT 311 .



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