2016-2017 Undergraduate & Graduate Catalog & Student Handbook 
    
    Jun 17, 2026  
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2016-2017 Undergraduate & Graduate Catalog & Student Handbook [ARCHIVED CATALOG]

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MKT 416 Marketing Research

The application of the scientific method to the solution of marketing problems. Includes the process of determining problems, collecting data, tabulating data, and interpreting findings. Prerequisite(s): MKT 311  and MA 211 . Credit, three hours.


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