2016-2017 Undergraduate & Graduate Catalog & Student Handbook 
    
    Nov 04, 2025  
HELP
2016-2017 Undergraduate & Graduate Catalog & Student Handbook [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

BBA 311 Principles of Marketing

A fundamental study of marketing strategy. The course emphasizes market analysis, product, price, distribution channels, and promotion. Prerequisite(s): BBA 202 . Credit, three hours.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  Calendar for 2016-2017
  Overview of the University
  Undergraduate Admission
  Financial Aid
  Financial Information
  Undergraduate Academic Information
  Undergraduate Academic Programs
  General Education Requirements

  Programs of Study
  College of Arts and Sciences
  School of Business
  School of Christian Studies
  School of Education
  School of Music
  School of Nursing
  School of Worship Leadership
  Graduate Programs
  Adult and Professional Studies
  Course Descriptions

  Student Handbook
  Megginson Awards
  Board of Trustees
  Board of Regents
  Administrative Officers and Staff
  Faculty
  Campus Map
  My Portfolio