2016-2017 Undergraduate & Graduate Catalog & Student Handbook 
    
    Jun 17, 2026  
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2016-2017 Undergraduate & Graduate Catalog & Student Handbook [ARCHIVED CATALOG]

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BBA 311 Principles of Marketing

A fundamental study of marketing strategy. The course emphasizes market analysis, product, price, distribution channels, and promotion. Prerequisite(s): BBA 202 . Credit, three hours.


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