2017-2018 Academic Catalog & Student Handbooks

Apr 16, 2024

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2017-2018 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

Marketing Minor

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Marketing minor not available for students pursuing the Bachelor of Business Administration degree.

Eighteen Hours, Including

The minor in marketing consists of eighteen hours, including

MKT 311 Principles of Marketing
MKT 315 Consumer Behavior
MKT 416 Marketing Research
Two Marketing Electives (3 Semester Hours Each)
One Course From Among AC/BA/CIS/EC/FI/MGT/MKT (3 Semester Hours)

Note:

EC 202 Principles of Microeconomics is a prerequisite to MKT 311 .

MA 211 Elementary Statistics is a prerequisite to MKT 416 .

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