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University of Mobile    
 
    
 
  Dec 13, 2017
 
2017-2018 Academic Catalog & Student Handbooks
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MKT 311 Principles of Marketing


Credit, three hours.
A fundamental study of marketing strategy. The course emphasizes market analysis, product, price, distribution channels, and promotion. This course is a prerequisite for all other marketing courses. Prerequisite(s): EC 202 .



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