2014-2015 Undergraduate & Graduate Catalog & Student Handbook 
    
    Dec 21, 2024  
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2014-2015 Undergraduate & Graduate Catalog & Student Handbook [ARCHIVED CATALOG]

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MKT 315 Consumer Behavior

A study of how marketing managers can apply knowledge of the consumer decision process to market analysis, target-market selection, and marketing strategy formulation. Prerequisite(s): MKT 311 . Credit, three hours.


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