2018-2019 Academic Catalog & Student Handbooks 
    
    Apr 19, 2021  
2018-2019 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 515 Consumer Behavior


Credit, three hours.
Provides An Examination Of The Personal, Social, And Situational Determinants Of Consumer Behavior With Emphasis On Their Significance To The Development Of Marketing Strategy. Prerequisite(s): MKT 311 .



Add to Portfolio (opens a new window)