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Mathematics |
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MA 307 Foundations of Mathematics
Credit, three hours.
A study of set theory, logic, mathematical induction and the arithmetic of cardinal numbers. Prerequisite(s): MA 201 or permission of the instructor. (OC and WI)
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MA 311 Linear Algebra
Credit, three hours.
Vector spaces, matrices, determinants, and linear transforms. Prerequisite(s): MA 201 or permission of the instructor.
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MA 312 Modern Algebra
Credit, three hours.
A study of abstract algebraic structures, groups, isomorphisms, and homomorphisms. Prerequisite(s): MA 307 or permission of the instructor.
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MA 315 Number Theory
Credit, three hours.
An introduction to the theory of numbers, integers, Diophantine equations, linear congruences, the Chinese remainder theorem, and continued fractions. Prerequisite(s): MA 307 or permission of the instructor.
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MA 390 Capstone for Teacher Certification
Credit, one hour.
This course provides a capstone experience exclusively for students majoring in mathematics with teacher certification. The course will focus on specific problems for mathematics teachers.
Prerequisite(s): Junior standing with a major in mathematics with teacher certification.
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MA 403 Mathematical Analysis
Credit, three hours.
An introduction to real analysis with optional inclusion of topics of numerical analysis and complex analysis. Prerequisite(s): MA 202 and MA 307 .
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MA 404 Mathematical Analysis
Credit, three hours.
An introduction to real analysis with optional inclusion of topics of numerical analysis and complex analysis. Prerequisite(s): MA 202 and MA 307 .
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MA 405 Vector Analysis
Credit, three hours.
Vector algebra and vector calculus, with applications to physics, mechanics, and geometry. Prerequisite(s): MA 202 .
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MA 407 Applied Mathematics
Credit, three hours.
A study of selected topics in Applied Mathematics including scientific computing, numerical methods, and engineering applications.
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MA 408 Probability
Credit, three hours.
A study of probability including permutations, combinations, and the binomial theorem. Prerequisite(s): MA 201 or permission of the instructor.
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MA 410 General Topology
Credit, three hours.
A study of topological spaces, separation properties, compact sets, connected sets, and product spaces. Prerequisite(s): MA 307 or permission of the instructor.
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MA 431 Independent Study
Maximum credit, eight hours.
Courses to provide opportunities for students with advanced standing to pursue an independent study or research project in the major area, with the approval of the advisor, instructor, and dean of the College of Arts and Sciences. Prerequisite(s): Completion of at least eighteen semester hours with a 3.00 GPA or higher in the major. (See independent study contract for requirements and details.)
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MA 432 Independent Study
Maximum credit, eight hours.
Courses to provide opportunities for students with advanced standing to pursue an independent study or research project in the major area, with the approval of the advisor, instructor, and dean of the College of Arts and Sciences. Prerequisite(s): Completion of at least eighteen semester hours with a 3.00 GPA or higher in the major. (See independent study contract for requirements and details.)
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MA 496 Mathematical Communication and Technology
Credit, three hours.
Techniques of oral, written, and electronic communication of mathematics; software includes LaTeX, MetaPost, Maxima, and Octave. Prerequisite(s): Approval of instructor.
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MA 497 Study in Selected Topics
Credit, one to ten hours.
Courses offered to provide competent students with an opportunity to study in areas of interest other than those elsewhere defined. This series is primarily a classroom function, either seminar or lecture, permitting flexibility in course offerings.
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MA 498 Study in Selected Topics
Credit, one to ten hours.
Courses offered to provide competent students with an opportunity to study in areas of interest other than those elsewhere defined. This series is primarily a classroom function, either seminar or lecture, permitting flexibility in course offerings.
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Marine Science |
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MAR 103 Introduction to Marine Science
Credit, four hours.
An introduction to a variety of topics in biological, chemical, and physical marine science. This course is designed for students who are not majoring in marine science but who have an interest in learning more about the marine environment. It fulfills one of the laboratory science requirements of the University’s basic course requirements but will not satisfy the requirements for a marine science major or minor. Three hours lecture, two hours laboratory. Cross-listed as: BIO 103 .
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MAR 340 Marine Biology
Credit, four hours.
A general survey of marine plants, invertebrates, and vertebrates, the communities they form, and the physical and chemical factors that influence them. Field trips to marsh and beach habitats, sampling from research vessels, and laboratory exercises serve to introduce students to the diversity of marine habitats and organisms. Three hours lecture, two hours laboratory. Cross-listed as: BIO 340 . Prerequisite(s): BIO 211 , BIO 212 ; MA 112 ; , .
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MAR 408 Science and Ethics
Credit, three hours.
A study of the foundations for moral reflection, including a consideration of scientific issues in the light of these truths. Cross-listed as: BIO 408 . Prerequisite(s): Upper level standing/Instructor approval.
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MAR 431 Independent Study
Maximum credit, six hours.
Courses offered for students to pursue an independent research project in the major. Consent of instructor, advisor, and dean of the College of Arts and Sciences required. Prerequisite(s): Completion of at least eighteen semester hours with 3.00 GPA or higher in major.
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MAR 432 Independent Study
Maximum credit, six hours.
Courses offered for students to pursue an independent research project in the major. Consent of instructor, advisor, and dean of the College of Arts and Sciences required. Prerequisite(s): Completion of at least eighteen semester hours with 3.00 GPA or higher in major.
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MAR 490 Marine Science Capstone
Credit, three hours.
This course provides a capstone experience consisting of a comprehensive review and integrated examination of important concepts taken from required BIO/CH/MAR courses within the curriculum. Cross-listed as: Prerequisite(s): Senior standing with a major in biology, marine science, or environmental management. (WI)
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MAR 497 Study in Selected Topics
Credit, one to six hours.
Courses offered to provide opportunities for competent students to study in areas of interest other than those defined elsewhere. Also offered at DISL.
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MAR 498 Study in Selected Topics
Credit, one to six hours.
Courses offered to provide opportunities for competent students to study in areas of interest other than those defined elsewhere. Also offered at DISL.
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Marine Science (Dauphin Island Sea Lab Only) |
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MAR 212 Hurricanes of the Gulf Coast
Credit, two hours.
A study of the controlling factors and features of the world’s climates, with particular attention to coastal areas, and application and interpretation of climate data.
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MAR 220 Dolphins and Whales
Credit, two hours.
This course is to enable the student to make rapid, accurate, and thoughtful use of a customized reference file and laboratory and field notes to respond to questions about the classification, anatomy, and ecology of members of the order Cetacea and of the Sirenian genus Trichechus (manatee). Such topics include discussion of the people and places that have been involved in the studies. This course will consist of lectures supported by audiovisual materials and practical exercises in the laboratory of the standing network (Mobile) and on vessel-based and land-based platforms. Rather than being reading, writing, or memory intensive, the activities of the student will be more nearly project intensive, with emphasis on construction of a reference file and organization of records of the laboratory and field observations. Cross-listed as: . Prerequisite(s): BIO 211 , BIO 212 .
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MAR 270 Marine Aquaculture
Credit, two hours.
This course will introduce students to techniques in marine aquaculture with emphasis in the areas of nutrition and feeding, reproductive biology, production techniques, water quality requirements, processing, marketing, and economics of commercially important marine aquaculture species. This course is also designed to assist students in developing their problem solving and communication skills. Prerequisite(s): BIO 211 , BIO 212 ; MAR 444 , MAR 445 recommended.
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MAR 350 Marine Geology
Credit, four hours.
A study of the geology of the ocean basins, with special emphasis on the continental shelves, their sediments, and the sedimentary processes at work there (emphasis on the Northeast Gulf of Mexico). Students will be introduced to thefollowing skills: technical writing, conduction of a research project, working as a team member, data management, concepts of marine geology, critical thinking, and principles of science (hypothesis testing). Prerequisite(s): ES 101 recommended.
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MAR 360 Introduction to Oceanography
Credit, four hours.
A general introduction to the physics, chemistry, geology, and biology of the ocean. This course serves to introduce the student to the interrelationships between physical, geological, chemical, and biological processes in the ocean. Field trips in Mobile Bay and near-coastal Gulf of Mexico serve to introduce students to research techniques and oceanographic processes in the region. Prerequisite(s): BIO 211 , BIO 212 ; , ; PH 301 , .
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MAR 415 Introduction to Neurobiology
Credit, four hours.
Students will be introduced to the neuroanatomy and neurophysiology of marine invertebrates and vertebrates. The following aspects of neurobiology will be featured: resting potentials, action potentials, synaptic transmission, neurotransmitters, sensory transduction, muscle innervation, sensorimotor transformations, and neurophysiological bases of behavior. The neurosim program is a package of programs that will help to illustrate basic principles of neurophysiology and neural networks. The program allows a detailed exploration of aspects of cellular neurobiology beyond the level that time and equipment constraints permit in standard laboratory classes. Cross-listed as: BIO 415 . Prerequisite(s): BIO 211 , BIO 212 ; , ; PH 301 . BIO 313 recommended.
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MAR 440 Coastal Birds of Alabama
Credit, two hours.
This course is an introductory level course to coastal avian fauna. This course includes identification, population dynamics and behavior of coastal birds. This course is a field-based course with an emphasis on breeding biology and behavior and introduction to bird identification. Prerequisite(s): BIO 211 , BIO 212 . MAR 340 /BIO 340 recommended.
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MAR 442 Marine Botany
Credit, four hours.
A general survey of marine algae (microscopic and macroscopic), as well as salt marsh vegetation, mangroves, seagrass, and maritime forest communities. Lectures will emphasize identification, distribution, structure, ecology, and physiology. Extensive overnight field and laboratory work is involved, including the ability to wade and snorkel. Participation in overnight field trips is a part of this course. Snorkeling gear is required. Cross-listed as: BIO 442 . Prerequisite(s): BIO 211 , BIO 212 .
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MAR 444 Marine Vertebrate Zoology
Credit, four hours.
A survey of marine fishes, reptiles, and mammals, with an in-depth, comprehensive treatment of their systematics, zoogeography, and ecology. Lectures will encompass subject matter on a non-regional basis. Field and laboratory work will stress the vertebrate fauna of the northern Gulf of Mexico. Most of the course will be devoted to fishes. Students successfully completing this course will: 1) have a basic understanding of the biology, ecology, physiology, and systematics of the various marine vertebrate taxa; 2) gain experience in field and laboratory identification of members of the various marine vertebrate taxa; and 3) gain experience in collecting various marine and island vertebrate taxa. Cross-listed as: BIO 444 . Prerequisite(s): BIO 211 , BIO 212 .
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MAR 445 Marine Invertebrate Zoology
Credit, four hours.
A study of the natural history, systematics, and morphology of marine invertebrates from a variety of habitats in the Gulf of Mexico, oriented toward a field and laboratory approach. Participation in extended field trips are a part of the course. Cross-listed as: BIO 445 Prerequisite(s): BIO 211 , BIO 212 .
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MAR 455 Marine Ecology
Credit, four hours.
Marine Ecology is an advanced course open to juniors, seniors, and graduate students. Students will study marine organisms as they interact with each other and their environment, and examine theories and the experimental basis of our current knowledge. The laboratory will consist of field trips to a wide variety of marine habitats, and field problems which will be examined by small groups of students. Lecture and laboratory consists of studies of factors influencing population dynamics, community structure, and energy flow in marine ecosystems. Habitats selected for emphasis include coral reefs, kelp forests, seagrass meadows, the rocky intertidal and deep-sea hydrothermal vents. Cross-listed as: BIO 455 . Prerequisite(s): BIO 211 , BIO 212 ; MAR 340 recommended.
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MAR 456 Marsh Ecology
Credit, four hours.
Marsh ecology is the study of the floral and faunal elements of various coastal and near-coastal marsh communities and their interaction with the environment. The course will focus upon the main indicators of marsh wetlands (vegetation, soil, and hydrology), how they interact to form functional wetlands, and how these wetlands are linked to the estuaries and the seas beyond. The course is structured to provide abundant hands-on field experience in methods used to study wetland structure, function, and dynamics. Attention will be given to identification of indicators for the delineation of jurisdictional wetlands according to current federal guidelines. Participation in overnight field trips is part of this course. Cross-listed as: BIO 456 . Prerequisite(s): BIO 211 , BIO 212 ; MAR 340 , MAR 455 recommended.
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MAR 457 Marine Behavioral Ecology
Credit, four hours.
The course examines how animal behavior in influenced by and interacts with its environment, and the ecological and evolutionary significance of these behaviors in a marine setting. Students will learn principles of behavioral ecology as they relate to marine animals, become familiar with techniques for observing animal behavior and conducting behavioral experiments, and be introduced to methods for collecting and analyzing behavioral data. The course will consist of lectures, laboratory exercises and experiments, and overnight field trips designed to provide students with the background to pursue additional studies in marine animal behavior. Cross-listed as: BIO 457 . Prerequisite(s): BIO 211 , BIO 212 ; MAR 340 recommended.
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MAR 458 Marine Conservation Biology
Credit, four hours.
The intent of this course is to develop the students’ understanding of conservation biology by building upon the foundations provided in the introductory marine ecology class. The instructor will provide an introductory lecture designed to present: 1) the historical perspective for the assigned readings, and 2) a brief review of the basic ecological concepts covered in the assigned readings. In addition, field trips will round out the students’ understanding of how current conservation principles are applied in the marine realm. Assigned readings will be selected to cover the widest possible range of topics in marine conservation. In some cases, readings will come from disciplines outside of the marine sciences. Students will be required to develop a topical term paper and give a short presentation to the class on their chosen topics. Cross-listed as: BIO 458 . Prerequisite(s): BIO 211 , BIO 212 ; MAR 340 ; BIO 320 or MAR 455 .
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MAR 462 Coastal Geomorphology
Credit, two hours.
This course is an introduction to coastal sediment processes and applied coastal geomorphology with emphasis on waves, tides, sediments, and their interactions including the impacts of anthropogenic influences.
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MAR 483 Coastal Zone Management
Credit, two hours.
A review of ecological features and management policies for coastal communities with a description of relevant federal and state programs. This introductory level course examines the various aspects of coastal zone management in the United States by: 1) examining the major substantive and procedural aspects of specific laws and regulations which govern activity in the coastal zone environment and processes; and 2) examining how coastal environments and processes affect specific management issues of the zone.
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Marriage and Family Counseling |
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MFC 540 Foundations of Counseling
Credit, three hours.
Examines basic counseling theories as well as the history of counseling. The course is designed to give students foundational work in the field of counseling for future application.
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MFC 541 Personality Theories
Credit, three hours.
Studies the nature of human personality and the factors that influence its development across the life span.
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MFC 542 Abnormal Psychology
Credit, three hours.
Studies the development, diagnosis, and treatment of abnormal behavior in individual and family systems. Acquaints the student with current systems of classifying mental disorders.
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MFC 543 Child Development
Credit, three hours.
Studies the physical, cognitive, emotional, social, moral, and religious development of the child from birth through adolescence. Special attention is given to selected problems that commonly arise in marriage and family counseling as the growing child interacts within the family and other social systems.
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MFC 545 Group Counseling
Credit, three hours.
Surveys the theories and processes of group counseling.
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MFC 546 Testing and Measurement
Credit, three hours.
Provides the student with an understanding of foundational concepts in the field of psychological testing and measurement and the application of those concepts to the process of counseling. Acquaints the student with selected testing instruments.
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MFC 547 Career Counseling
Credit, three hours.
Studies the theories, methods, and materials of career counseling.
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MFC 550 Sociology of the Family
Credit, three hours.
Studies the family and its structure in relation to current social and cultural influences.
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MFC 551 Family Systems Theories and Therapies
Credit, three hours.
Examines the historical development, theoretical and empirical foundations, and the contemporary conceptual directions of the field of marriage and family therapy. Various systems approaches are surveyed and guidelines for conducting marriage and family therapy are studied.
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MFC 552 Family Development
Credit, three hours.
Studies family development and the variables that affect its course from a systems perspective. Special attention is given to the issues of gender and culture as they impact the family.
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MFC 554 Marriage and Family Counseling I
Credit, three hours.
Studies the theories and techniques of the structural, strategic, solution-focused, and cognitive-behavioral approaches to family counseling. Practical application is made to family case studies.
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MFC 555 Marriage and Family Counseling II
Credit, three hours.
Studies the theories and techniques of the intergenerational, experiential, and object relations approaches to family counseling. Practical application is made to the student’s family development, as well as to family case studies.
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MFC 556 Couples Therapy
Credit, three hours.
Studies selected systemic approaches to and techniques of counseling couples.
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MFC 565 Research Techniques and Data Analysis In MFC
Credit, three hours.
Studies basic statistical measures, research methods and data analysis as related to the practice of marriage and family counseling.
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MFC 571 Ethical and Legal Issues
Credit, three hours.
Examines the role of the marriage and family counselor as a professional relating to standards of practice, professional organizations, and ethical and legal codes.
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MFC 575 Special Topics In Marriage and Family Counseling
Credit, three hours.
Analyzes special topics in marriage and family counseling. Designed to meet specific needs and special interests and to explore current issues in the field. With permission of advisor only, this course may be repeated when content changes.
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MFC 578 Marriage and Family Counseling Practicum I
Credit, three hours.
Provides student weekly individual and group supervision as well as guided individual study in the observation and practice of marriage and family counseling. A minimum of 50 contact hours with individuals, couples, groups and families are required. The student will work with a faculty advisor to determine the appropriate time and place for Practicum I.
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MFC 579 Marriage and Family Counseling Practicum II
Credit, three hours.
Provides a continuation of supervised practice and individual guided study for an additional 50 contact hours of direct service to individuals, couples, groups and families. Prerequisite(s): MFC 578 .
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MFC 582 Marriage and Family Counseling Internship
Credit, three hours.
Provides student weekly individual and group supervision while student performs all the activities that a regularly employed marriage and family counselor would be expected to perform. Prerequisite(s): MFC 579 . May be repeated.
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MFC 583 Marriage and Family Counseling Internship II
Credit, three hours.
Provides student weekly individual and group supervision while student performs all the activities that a regularly employed Marriage and Family Counselor would be expected to perform. For those students pursuing the Licensed Professional Counselor credential, this course completes their accrual of the 600 clock hours (at least 240 of which must be direct service to individuals, couples, families, and/or groups) required for internship.
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MFC 595 Independent Study and Research In Marriage and Family Counseling
Credit, three hours.
Provides an opportunity for students to explore through directed readings and research those problems and issues of special significance in the field of marriage and family counseling.
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MFC 599 MFC Comprehensive Examination
Credit, none (no hours).
A comprehensive examination over the student’s course work. The examination may be written or oral or both (at the option of the MFC Faculty).
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Management |
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MGT 313 Retail Management
Credit, three hours.
A study of the retail management decision process, and involves developing and evaluating a retail strategy in a variety of retail institutions. Cross-listed as: MKT 313 . Prerequisite(s): MKT 311 . (WI)
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MGT 321 Principles of Management
Credit, three hours.
A study of the theory and practice of management as a universal discipline applicable to all areas of human endeavor. Emphases are on managerial functions and organizational structure. This course is a prerequisite for all other courses in management.
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MGT 322 Human Resource Management
Credit, three hours.
This course is a study of the relationships of individual workers to their work environments. Includes personnel management, labor relations, and labor legislation. Prerequisite(s): MGT 321 .
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MGT 323 Supervisory Management
Credit, three hours.
This course emphasizes the essential differences between managers and non-managers and the differences between supervisory managers and higher-level managers. Supervisory managers are those in first-level and middle-levels of management, as opposed to those in top management (central management). Prerequisite(s): MGT 321 .
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MGT 331 Internships
Credit, three hours.
Qualified students who have satisfactorily completed BA 151 , MGT 321 , and three hours of management coursework may be placed in internships for at least 135 hours of supervised professional experience. Grades are either Pass or Fail.
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MGT 332 Internships
Credit, three hours.
Qualified students who have satisfactorily completed BA 151 , MGT 321 , and three hours of management coursework may be placed in internships for at least 135 hours of supervised professional experience. Grades are either Pass or Fail.
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MGT 333 Leadership in Organizations
Credit, three hours.
A basic study of the theory and practice of leadership in organizations. The course focuses on managerial leadership and presents a broad survey of the current theories and research on leadership in formal organizations. Topics will include ethics, motivation, the use and abuse of power and privilege, leadership in teams, transactional and transformational leadership, and servant leadership.
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MGT 351 Enactus I
Credit, three hours.
The purpose of this course is to establish and direct student-generated appreciation for the free-enterprise system through outreach projects within the community. SIFE is an international non-profit organization that brings together top leaders of today and tomorrow to create a better, more sustainable world through the positive power of business. Through projects that improve quality of life and standard of living for people in the community, the students and instructors demonstrate that individuals with a knowledge and passion for business can be a powerful force for change. This is the first of a two-course sequence. Cross-listed as: BA 351 . Prerequisite(s): BA 151 , EC 201 , and permission of instructor.
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MGT 352 Enactus II
Credit, three hours.
This is a continuation of MGT 351 to prepare and present the SIFE projects. Presentations will be given at regional and national competitions. Cross-listed as: BA 352 . Prerequisite(s): BA 151 , EC 201 and permission of instructor.
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MGT 401 Organizational Behavior and Human Relations
Credit, three hours.
This course is a study of the interpersonal and interorganizational relationships of people working in groups. It covers topics such as communication, leadership, motivation, power, and group behavior. Credit can be earned for only one of these courses. Prerequisite(s): MGT 321 .
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MGT 418 Marketing Management for Non-Profit Organizations
Credit, three hours.
A study of the application of marketing and management principles and practices to not-for-profit organizations. Cross-listed as: MKT 418 . Prerequisite(s): MKT 311 and MGT 321 . (WI)
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MGT 420 Entrepreneurship and Small Business Management
Credit, three hours.
This course is designed to help students understand the nature of entrepreneurship, especially as it applies to small firms. It also shows the challenges, complexities, rewards, and frustrations of owning and/or operating such firms. Prerequisite(s): AC 241 , MGT 321 and MKT 311 . (WI)
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MGT 425 Production and Operations Management
Credit, three hours.
This course is concerned with the activities necessary for the design, operation, and control of systems that produce goods and services, such as forecasting, capacity planning, location, layout, quality control, and inventory control. Prerequisite(s): MA 211 or equivalent; MGT 321 .
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MGT 426 Social Responsibility and Managerial Ethics
Credit, three hours.
This course is an investigation into the relationships between business managers and their social responsibilities to both private and public sector; utilizes case studies. Prerequisite(s): MGT 321 .
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MGT 427 History of Management Thought
Credit, three hours.
This course covers the history of management thinking and management literature from its earliest beginnings to the present and analyzes the effects of prevailing economic, social, cultural, and political values and institutions on the development of the management discipline. Prerequisite(s): MGT 321 .
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MGT 431 Independent Study
Maximum credit, eight hours.
A student with advanced standing may pursue an independent study or research project in the major area, with the approval of the advisor, instructor, and dean of the School of Business. Prerequisite(s): Completion of at least eighteen semester hours with a 3.00 GPA or better in the major. (See independent study contract for requirements and details.)
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MGT 432 Independent Study
Maximum credit, eight hours.
A student with advanced standing may pursue an independent study or research project in the major area, with the approval of the advisor, instructor, and dean of the School of Business. Prerequisite(s): Completion of at least eighteen semester hours with a 3.00 GPA or better in the major. (See independent study contract for requirements and details.)
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MGT 450 Project Management
Credit, three hours.
Practical knowledge involving applications and skills in project management. Topics include project requirements, project design, practices, quality management, resource scheduling, risk management, team dynamics and leadership, communication with stakeholders, training and project documentation. This course includes the use of project management software. Cross-listed as: CIS 450 . Prerequisite(s): CIS 101 .
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MGT 497 Study in Selected Topics
Credit, one to six hours.
Courses offered to provide competent students opportunities for study in areas of interest other than those elsewhere defined. This series is primarily a classroom function, either seminar or lecture, permitting flexibility in course offerings.
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MGT 498 Study in Selected Topics
Credit, one to six hours.
Courses offered to provide competent students opportunities for study in areas of interest other than those elsewhere defined. This series is primarily a classroom function, either seminar or lecture, permitting flexibility in course offerings.
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MGT 522 Human Resource Management and Industrial Relations
Credit, three hours.
Provides a study of the relationships of individual workers to their environments. Topics include: human resource management, labor relations, and labor legislation. Prerequisite(s): MGT 321 .
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MGT 524 Organizational Theory and Behavior
Credit, three hours.
Provides an intensive investigation of human behavior in organizational settings that stresses the impact of communication, motivation, and leadership by decision makers on individuals and groups. Topics considered are organization design, conflict resolution, attitude changes, and concepts and sources of power. This learning is accomplished by extensive use of case studies, theoretical models, and role play. Prerequisite(s): MGT 321 or equivalent.
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MGT 525 Production/Operations Management
Credit, three hours.
Provides a study of the way production operations occur in organizations. It deals with product/service development, design and layout of facilities, job design, production, and inventory control. Prerequisite(s): MGT 321 or equivalent, AC 544 , CIS 563 , and EC 502 .
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MGT 526 Social Responsibility and Managerial Ethics
Credit, three hours.
Provides an investigation of the relationships between managers and their social responsibility to both the private and public sectors; case studies used extensively. Prerequisite(s): MGT 321 or equivalent.
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Marketing |
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MKT 228 Digital Literacy and Content Creation
Credit, three hours.
This course offers a fundamental understanding of the critical and practical aspects of digital tools, technologies, and resources. Students will learn how to navigate, evaluate, create, and critically apply information by using a wide variety of digital technologies including design software, social media tools, email marketing programs and blogging platforms. Cross-listed as: AR 228 .
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MKT 311 Principles of Marketing
Credit, three hours.
A fundamental study of marketing strategy. The course emphasizes market analysis, product, price, distribution channels, and promotion. This course is a prerequisite for all other marketing courses. Prerequisite(s): EC 202 .
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MKT 313 Retail Management
Credit, three hours.
A study of the retail management decision process, and involves developing and evaluating a retail strategy in a variety of retail institutions. Cross-listed as: MGT 313 . Prerequisite(s): MKT 311 . (WI)
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MKT 314 Marketing Communication
Credit, three hours.
The study of issues involved in establishing and managing an effective Integrated Marketing Communications program. The integrated approach of this course blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. Prerequisite(s): MKT 311 .
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MKT 315 Consumer Behavior
Credit, three hours.
A study of how marketing managers can apply knowledge of the consumer decision process to market analysis, target-market selection, and marketing strategy formulation. Prerequisite(s): MKT 311 .
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MKT 331 Internship
Credit, three hours.
Qualified students who have satisfactorily completed MKT 311 and six additional hours of marketing coursework may be placed in internships for at least 135 hours of supervised professional experience. Grades are either Pass or Fail.
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MKT 332 Internship
Credit, three hours.
Qualified students who have satisfactorily completed MKT 311 and six additional hours of marketing coursework may be placed in internships for at least 135 hours of supervised professional experience. Grades are either Pass or Fail.
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MKT 416 Marketing Research
Credit, three hours.
The application of the scientific method to the solution of marketing problems. Includes the process of determining problems, collecting data, tabulating data, and interpreting findings. Prerequisite(s): MKT 311 and MA 211 .
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MKT 418 Marketing Management for Non-Profit Organizations
Credit, three hours.
A study of the application of marketing and management principles and practices to not-for-profit organizations. Cross-listed as: MGT 418 . Prerequisite(s): MKT 311 and MGT 321 .
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MKT 421 Digital Marketing and Social Media Analytics
Credit, three hours.
Digital marketing and social media have reshaped the field of marketing. This course focuses on the framelwork fo digital strategies, campaign measurements, and optimization of strategies for the digital age. Prerequisite(s): MA 211 , BA 319 , and MKT 311
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MKT 425 Advanced Marketing Strategies and Planning
Credit, three hours.
Learn best practices in developing and writing a comprehensive marketing plan. Examine how marketing plans change with the life cycle or market conditions of a product or service. Develop a model marketing plan that includes an analysis of competition, pricing, promotion, distribution and the value proposition. Special emphasis is placed on adopting and maintaining a customer focus when creating marketing plans. Prerequisite(s): MKT 311 , MKT 314 , and MKT 315 . (WI)
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MKT 431 Independent Study
Maximum credit, eight hours.
A student with advanced standing may pursue an independent study or research project in the major area, with the approval of the advisor, instructor, and Dean of the School of Business. Prerequisite(s): Completion of at least eighteen semester hours with a 3.00 GPA or higher in the major. (See independent study contract for requirements and details.)
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MKT 432 Independent Study
Maximum credit, eight hours.
A student with advanced standing may pursue an independent study or research project in the major area, with the approval of the advisor, instructor, and Dean of the School of Business. Prerequisite(s): Completion of at least eighteen semester hours with a 3.00 GPA or higher in the major. (See independent study contract for requirements and details.)
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MKT 497 Study in Selected Topics
Credit, one to six hours.
Courses offered to provide competent students opportunities for study in areas of interest other than those elsewhere defined. This series is primarily a classroom function, either seminar or lecture, permitting flexibility in course offerings.
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