2026-2027 Academic Catalog and Handbooks 
    
    Jun 05, 2026  
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2026-2027 Academic Catalog and Handbooks
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MKT 311 Principles of Marketing

Credit, three hours.
A fundamental study of marketing strategy. The course emphasizes market analysis, product, price, distribution channels, and promotion. This course is a prerequisite for all other marketing courses. Prerequisite(s): EC 202 .


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