2017-2018 Academic Catalog & Student Handbooks 
    
    Jun 12, 2026  
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2017-2018 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

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BBA 311 Principles of Marketing

Credit, three hours.
A fundamental study of marketing strategy. The course emphasizes market analysis, product, price, distribution channels, and promotion. Prerequisite(s): BBA 202 .


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