2013-2014 Undergraduate & Graduate Catalog & Student Handbook

Nov 27, 2024

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2013-2014 Undergraduate & Graduate Catalog & Student Handbook [ARCHIVED CATALOG]

Marketing Minor

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Eighteen Hours, Including

The minor in marketing consists of eighteen hours, including

MKT 311 Principles of Marketing
MKT 315 Consumer Behavior
MKT 416 Marketing Research
Two Marketing Electives (3 Semester Hours Each)
One Course From Among AC/BA/CIS/EC/FI/MGT/MKT (3 Semester Hours)

Note:

EC 202 Principles of Microeconomics is a prerequisite to MKT 311 .