HED 405 Fundraising and Advancement in Higher Education

Credit, three hours.
This course will provide students with an overview of fundraising and advancement in higher education. Students will study the importance of aligning fundraising goals with institutional strategic planning and will be introduced to the processes associated with soliciting donors, managing and cultivating relationships with donors, working with volunteers, conducting prospect research, managing events, and building a culture of philanthropy. Students will also study the relationship between marketing, admissions, development, and advancement.