2017-2018 Academic Catalog & Student Handbooks 
    
    Mar 29, 2024  
2017-2018 Academic Catalog & Student Handbooks [ARCHIVED CATALOG]

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COM 435 Public Relations Campaigns


Credit, three hours.
Practical application of public relations principles and practices in meeting client needs and goals. Project-oriented approach includes situation assessment, planning (objectives, strategies, tactics, budget, evaluation), and proposal presentation.



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